Kensei Platform

Our Objectives

The Kensei platform needed a strong visual identity that could communicate its purpose as a blockchain-powered solution that ensures data integrity and traceability. My contributions included:

• Establishing a branding identity to clearly communicate Kensei's value proposition.

• Developing a cohesive visual language that included iconography, illustrations, and a UI concept.

• Helping to create animated content to enhance the product's appeal post-launch.

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Addressing the Challenge

Working on Kensei was an opportunity to balance creativity with simplifying complex technological concepts. Data integrity and blockchain transactions can be challenging to grasp, so instead of explaining them in detail, we visually represented the flow and reliability of data.

Using railroad map schemas as inspiration, I created a cohesive UI concept that not only captured Kensei's branding but also contributed to future marketing and communication materials. Additionally, I scripted animated content used to highlight platform features more engagingly.

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Designing Kensei's identity was about translating blockchain technology into a compelling visual story that both technical experts and curious newcomers could connect with.

The Outcome

The deliverables for this project included branding guidelines, a cohesive set of icons and illustrations, user interface design guidelines, and a script for animated materials used in marketing. These elements ensured a consistent and appealing brand presentation for Kensei.

Appreciation‍

This project was an incredible collaborative effort with talented teammates. Special thanks to Damir Rekič and Klemen Skledar, who played key roles in the visual creation process and execution, and to our mentor Aleksander Gora for his invaluable guidance.